The recent market trend has seen a major displacement of businesses to the digital world. On one side, the internet is being flooded with the websites and on the other hand, the competition to be the best digital marketing agency in Chandigarh and in North India is becoming a challenge. A website visitor could have infinite reasons to visit a website – products, services, renewals, first-time buyers, and etc. Using advanced digital strategies like PPC, SEO helps a user to reach the landing page of a website.
On average, an online user spends less than a minute to make a choice whether to stay or to leave the landing page. Within this time-span, only the content which is personalized for individual users is worth to make them as life-long customers. The content which is tailored for a specific customer and is powerful enough to engage them based on the relevant factors is called content personalization.
The are various driving factors that help to customize content for a user. The following are the popular keys which are helpful to make the content more engaging.
Location plays an important role in making a business more approachable to the user. The information of country, city, and region helps to meet the local trends, preferences by providing Geo-targeted results for the user.
Gender and Age range of a customer helps to meet engage them in different ways. The youth would like more interactive content as compared to the older generation. The designs of the website, color themes and landing page customization would be improved based on these factors.
Interest-based content is in the trend. Different industries and domains have their own segments and each category would have their own unique features for a user. Collecting the interest of a visitor and behavior helps to improve the engagement and digital marketing strategies for a business.
The device with which a user usually prefers to access a website helps to customize the user-interfaces and designs of a website. The screen size and resolution of smartphones, tablets, Android, IOS, laptops and etc vary from each other. The placement of the content should be personalized based on these factors.
Another factor that helps to reach the target audience is by recording the date and time of the day when users login to your website. The visitor frequency plays an important role to strategize the marketing campaign at the right time of the day.
Other factors include purchase history, the session behavior, and referral URL which help to build personalized content for the user to give the best-in-class Customer UX experience.